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Search engines like Google and YouTube are vital for your attendees who love to search for events. There are more than 10,000 searches a month on the word “conference” alone. In Melbourne,conference venues and events cannot show up at the top of search engine just because you think that your event is the best. Search engine optimisation (SEO) is a science, which is continuously changing similar to our civilisation. It involves strategic placement of keywords in your digital media, ensuring that you always mention key factors like your event’s physical address, and, having great content, to begin with. The content should include every single digital marketing asset that you produce, from photographs to witty captions to live video to infographics. But if you’re creating content from scratch each time you post something, you’re wasting precious time. Repurposing the content doesn’t mean sharing the same thing across every channel. It’s about imaginative repackaging for a better-

Identifying your target audience is the priority for conducting an event organised by Event companies of Melbourne . You might be looking to attract professionals, but exactly which ones? For instance, if your event is targeted at the gaming industry, your audience might be younger than those targeted by financial professionals. Target demographics should affect your marketing strategies. For instance, we all know that LinkedIn is the “professional” network. But if your demographic is largely youngsters, you should know that the highest number of youngsters is on Facebook. Did you know that nearly one-fourth of traffic for registration pages comes from social media? People turn to social to find out what’s going on and discuss why they should join. As a conference promoter, Event companies of Melbourne should have strong access to all available social channels. Any way that you can make your social media efforts more consistent and efficient will benefit your conference marke